Taste the possiblity

Heineken's "Taste of Possibility" campaign offered aspiring entrepreneurs a once-in-a-lifetime chance: 60 seconds to pitch their ideas to top CEOs from companies like Google, Netflix, Amazon, and Tesla. By scanning a Heineken can's QR code, participants accessed a minisite listing participating CEOs and their available time slots. This allowed a select few to pitch in unconventional settings—elevators, poolside, restaurants—to industry giants. The campaign generated significant PR and social media buzz, culminating in a meet-and-greet between participants and CEOs, turning pipedreams into real opportunities.